A couple of friends of mine have been using Macs for years, and for years I would poke fun at them and they would ignore me, and then I got a Mac, and now I digress.
They've been putting out an online comic strip for nearly a year now called John Smith, which details the life of the title character, an accountant with an abundantly common name, and a perhaps more and more abundantly common desire to see his name move up the ranks of it's Google search results. Implicated are the lives of his coworkers and neighbors, though to what degree we're always yearning to learn more. Oh, and its really funny. Everyone in the industry takes a hit, from Google to Apple to The Matrix. Even optical mouse manufacturers aren't safe.
I can relate to John's plight. I sometimes like to google this blog to see where it stands in the rankings. I've yet to actually find it in there - my hand gets tired after about 30 "next" clicks and my eyes start scrolling uncontrollably. I'm sure I'm out there somewhere, though. I mean, I blog, therefor I am. Right?
John Smith is published every Monday.